Pay Per Click

 

Paid Search (PPC) Management

Our service is dedicated to delivering you results in a transparent and cost-effective way.

With over 7 years’ experience in digital marketing, our services are created with the following traders in mind:

  • Start-up businesses
  • Entrepreneurs
  • Small enterprises
  • Sole traders

What is Pay Per Click Advertising?

Pay Per Click advertising or Paid Search Marketing allows advertisers to appear on keywords relevant to their products and services. The main PPC search engines are Google, Yahoo and Bing which, in the UK, cover the majority of the market. A benefit of PPC over other online advertising platforms is you only Pay Per Click.

By incorporating intelligent Cost Per Click strategies and working from data that shows which keywords are leading to sales, we can manage effective campaigns, only focusing your budget on the keywords that are generating the best results, thus preventing you from wasting your money.

Why is PPC important for your Business?

As a business you need to:

  • Outline your service & products
  • Highlight your unique capabilities
  • Describe why customers should work with you
  • Let customers contact you

Having a website is not enough:

  • How will customers find your service?
  • How will customers know how good you are?
  • How will customers contact you?

Be found – PPC places you in front of people looking for you:

  • Cost-effective
  • Immediate exposure to people looking for your company or service
  • Only pay when someone clicks through to your site
  • Monitor and track when people visit your site – day, time etc.
  • Completely transparent – you can track where every penny has been spent
  • Manage daily budgets
  • Allocate time of day to appear
  • Target by geo-locations
  • Identify which keywords and campaigns are making the best sales, allowing yout o amend or remove the ones that are ineffective.

Our Service

Monthly Management

  • A monthly excel report that highlights campaign impressions, clicks, cost, CPC, position, conversion data if tracking is available.
  • Campaign monitoring
  • Optimisation changes
  • Email support

Set up Fee

  • Keyword generation
  • Ad copy writing
  • Negative keywords
  • Landing pages
  • CPC strategy
  • Budget strategy
  • Campaign and ad grouping
  • Providing tracking code with implementation guidance
  • Testing tracking (any trouble shooting will be referred back to Google and can incur additional costs)

Additional Services

If you have any queries or want more information regarding prices, please contact us over the phone or by email.

  • Monthly review report with analysis
  • Analytics implementation
  • Analytics report
  • Ad copy changes
  • Keyword refresh
  • Experiment testing
  • Weekly reporting

Any bespoke documentation needed can be requested at an additional charge.